Nuqui is an isolated region of the Colombian Pacific Coast which is primarily populated by indigenos Ebera and AfroColombians.
Sep 2015 – Apr 2016. / Co-Creator – Graphic Designer – Support Local Brands development.
While it is an exceptionally beautiful region, it has long been plagued by both violence from paramilitary groups and the eye of multinational corporations. In an effort to responsibly facilitate responsible and sustainable ethno-tourism in the middle of a transitory protected forest and coast, we worked with a number of communities to develop a brand that encompassed their conservation vision.
The main challenge was for such a diverse community to be represented under the same brand, without leaving anyone aside.
Together, with communities that encompass the region, we planned and implemented workshops to co-create a brand that represents cooperative management of natural resources, forest, mangroves and the sea. Through creation of this brand, healthy practices were established, such as: responsible fishing, tourism and recycling.
